Google analytics show a number of visitors gets 'bounced' at the homepage. Bounce here means they did not proceed to use the service (either by closing the browser or navigating to another site - like hitting the back button).
I don't have anything more to work with, but I think it has something to do with our layout. I'm guessing the homepage isn't generating enough excitement for the visitors to click through.
However I honestly believe this spartan layout is really nice (and have received some good feedback precisely because it's so minimalist)... so rather than not generating excitement, I am pointing my finger at trust. I think when visitors are at a new website, it is as (if not more) important that they feel they can expect what will happen. With our homepage, the referred visitors like it because they know us and (i think) trusts us. But there is nothing there to make a completely new visitor feel safe.
So I have added a screen shot to the front page, I think it demonstrates some functionalities and gives the visitor some reassurance of what can be expected. (Well that was a lot of deliberation to add a simple pic!)
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2 comments:
the front page should have the tool there, so we can use it instantly, plenty of space for instructions as well.
Next get rid of frames - it looks crap with them - why not use an iframe
Finally, why only one flight per day is shown? We have several airlines and many flights per day, but only one airline is shown generally.
Personally I would not use it at present as it doesn't provide any options - webjet et al are much better
awesome suggestions m!
tool on front page
I'd thought about that - display the calendar defaulting to a detected location. Might give that a try.
frames looking crap
It's not actually a frame, it's a scrollable table generated on the fly through GWT (Google Web Toolkit). But it doesnt change the fact that it looks like a frame, which is problematic.
One flight per day
If it is showing one flight, it is because only one carrier (out of Virgin, Jetstar, Tiger) flies that particular route.
webjet et al are much better
If you are looking to fly to a certain destination on a particular date, then yes, certainly. However, if you are simply browsing for the cheapest date range & destination to take an (heh) impulsive holiday, then I would argue otherwise ;)
Thankyou so much for taking the time to comment m, (you are our first commenter!!!) much appreciated!
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