Judging by appearance

Google analytics show a number of visitors gets 'bounced' at the homepage. Bounce here means they did not proceed to use the service (either by closing the browser or navigating to another site - like hitting the back button).

I don't have anything more to work with, but I think it has something to do with our layout. I'm guessing the homepage isn't generating enough excitement for the visitors to click through.

However I honestly believe this spartan layout is really nice (and have received some good feedback precisely because it's so minimalist)... so rather than not generating excitement, I am pointing my finger at trust. I think when visitors are at a new website, it is as (if not more) important that they feel they can expect what will happen. With our homepage, the referred visitors like it because they know us and (i think) trusts us. But there is nothing there to make a completely new visitor feel safe.

So I have added a screen shot to the front page, I think it demonstrates some functionalities and gives the visitor some reassurance of what can be expected. (Well that was a lot of deliberation to add a simple pic!)